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From Zero to Visible: What 21 Days of Building in Public Taught Me About Brand Growth

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3 weeks ago, I stopped waiting for the perfect plan and started building in public. No clients. No fancy portfolio. Just a desire to grow and the courage to document it in real time. I launched The Founding Marketer as my digital test lab. A space to share my journey of becoming an SEO brand strategist , one imperfect, intentional step at a time. Here are 5 raw lessons I’ve learned about visibility (so far): 1 . You don’t need clients to be valuable. I’m treating my brand like a client. Running SEO experiments. Documenting results. That’s a real, shareable experience. 2 . Content builds confidence. I hadn’t written creatively in 5+ years. Starting again felt awkward like speaking in public on shaky legs. But every blog post and every idea I shape into content is a step toward reclaiming my voice. Confidence doesn’t come before you create. It comes because you create. 3 . Visibility is a habit, not a hack. I show up 5x a week on LinkedIn. I repurpose. I engage. I treat each post as a p...
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Starting My Digital Marketing Journey: SEO, Content & Productivity Hacks

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Let’s be honest—I had no clue what I wanted to do with my life for the longest time .   As a computer science graduate, I thought my career path would be obvious. But instead of feeling certain, I felt stuck. I kept bouncing between different career options — coding, design, data, and business—without fully committing to any of them, just waiting for something to click.   One thing I was sure about? Marketing was NOT on my list .   I thought marketing was just about selling random products, running ads, and convincing people to buy things they didn’t need. It seemed complicated, kind of boring, and definitely not for me. So, I ignored it completely.   But here’s the thing— just because you ignore something doesn’t mean it doesn’t exist.     How It Finally Clicked (After a LOT of Procrastination)   At some point, I started noticing digital marketing everywhere.   Not because it magically appeared, but because I was fina...
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