From Zero to Visible: What 21 Days of Building in Public Taught Me About Brand Growth

3 weeks ago, I stopped waiting for the perfect plan and started building in public.

No clients.

No fancy portfolio.

Just a desire to grow and the courage to document it in real time.

I launched The Founding Marketer as my digital test lab.

A space to share my journey of becoming an SEO brand strategist, one imperfect, intentional step at a time.

Here are 5 raw lessons I’ve learned about visibility (so far):

1. You don’t need clients to be valuable.

I’m treating my brand like a client.

Running SEO experiments. Documenting results.

That’s a real, shareable experience.

2. Content builds confidence.

I hadn’t written creatively in 5+ years.

Starting again felt awkward like speaking in public on shaky legs.

But every blog post and every idea I shape into content is a step toward reclaiming my voice.

Confidence doesn’t come before you create. It comes because you create.

3. Visibility is a habit, not a hack.

I show up 5x a week on LinkedIn.

I repurpose. I engage. I treat each post as a positioning practice.

It’s not just content, it’s compound interest.

4. Structure creates freedom.

I follow 4 simple pillars to guide my content:

• SEO Made Simple

• Brand Visibility Tips

• My Learning Journey

• Mindset & Storytelling

It keeps me focused and flexible across platforms.

5. Your journey is the brand.

I’m not hiding the beginner stage of my journey, it’s my superpower.

People don’t want polished perfection.

They want real-time growth. Behind-the-scenes process. The messy middle.

That’s the story I’m telling.

If you’re just starting too, here’s your reminder:

You don’t need a perfect plan. You need a starting point.

This is mine.

Stick around and you’ll see it evolve, from a digital journal to a visibility lab for bold brands.

P.S. I share daily on LinkedIn and publish weekly brand experiments here.

Building your brand too?

Let's connect. DM me on LinkedIn or drop a comment, let’s build in public together.