From Zero to Visible: What 21 Days of Building in Public Taught Me About Brand Growth
3 weeks ago, I stopped waiting for the perfect plan and started building in public. No clients. No fancy portfolio. Just a desire to grow and the courage to document it in real time. I launched The Founding Marketer as my digital test lab. A space to share my journey of becoming an SEO brand strategist , one imperfect, intentional step at a time. Here are 5 raw lessons I’ve learned about visibility (so far): 1 . You don’t need clients to be valuable. I’m treating my brand like a client. Running SEO experiments. Documenting results. That’s a real, shareable experience. 2 . Content builds confidence. I hadn’t written creatively in 5+ years. Starting again felt awkward like speaking in public on shaky legs. But every blog post and every idea I shape into content is a step toward reclaiming my voice. Confidence doesn’t come before you create. It comes because you create. 3 . Visibility is a habit, not a hack. I show up 5x a week on LinkedIn. I repurpose. I engage. I treat each post as a p...